Check out our Content System (and so much more) in Project 24: https://incomeschool.com/project24/?ref=45
Alright, let’s be real—just posting on social media isn’t going to skyrocket your blog like it used to. And no, chasing ad revenue or trying to drive massive traffic back to your blog isn’t the winning strategy anymore. We’re living in a whole new era, and it’s time for a mindset shift.
I broke down how social media isn’t just about views—it's about engagement. You need to show up in people’s feeds consistently, just like The Holderness Family did for me. I found them on Facebook, got hooked on their videos, then discovered their YouTube, and eventually bought their book (twice!). That’s the real power of brand awareness.
Social platforms are like quasi email lists. Every post, reel, or story is a touchpoint. And when you're ready to launch a product? You’ve already built trust. Forget chasing viral. Instead, aim to become that familiar face your audience stops scrolling for. That’s how you turn a small following into real income.
And here’s the big kicker: You’re not just a blogger anymore—you’re a business owner. You’ve got to be thinking about value. Information alone won’t cut it in the AI age. Create products, tools, experiences that solve problems, save time, make life easier—or just make people laugh.
Next up? We’re going to dive into product creation. But for now, get strategic with your social media. You’ve already done the hard work creating blog content—let’s use it to build something real and lasting.
Join the Income School Insiders group (free!) for first dibs on data videos and in-depth audits: https://incomeschool.com/sign-up-for-income-school-insiders/
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How we can help you
🥇 Project 24 Membership: https://incomeschool.com/project24/?ref=45
🥋 One on One Coaching: https://incomeschool.com/private-coaching/
🛠 All of our Current Recommended Tools: https://incomeschool.com/tools
🎯 Acabado, Our WordPress Theme: https://incomeschool.com/acabado
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#ContentStrategy #BlogToBusiness #SocialMediaTips #DigitalProducts #CreatorMindset
Timestamps:
00:00 – Social media won’t grow your blog the way you think
00:31 – Ad revenue is NOT the goal
01:26 – Engagement vs. entertainment: key difference
02:54 – A real-life example: The Holderness Family
05:01 – Cross-platform visibility and how it works
06:13 – Treat social platforms as quasi email lists
07:20 – You’re not just a blogger—you’re a business owner
08:46 – Focus on products, tools, and real value
10:11 – Think engagement-first when creating posts
11:00 – Small audience, big impact: why it works
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months.
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.
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